“Positano bites deep. It is a dream place that isn’t quite real when you are there and becomes beckoningly real after you have gone. Its houses climb a hill so steep it would be a cliff except that stairs are cut in it. I believe that whereas most house foundations are vertical, in Positano they are horizontal. The small curving bay of unbelievably blue and green water laps gently on a beach of small pebbles. There is only one narrow street and it does not come down to the water. Everything else is stairs, some of them as steep as ladders. You do not walk to visit a friend, you either climb or slide.
Nearly always when you find a place as beautiful as Positano, your impulse is to conceal it. You think, “If I tell, it will be crowded with tourists and they will ruin it, turn it into a honky-tonk and then the local people will get touristy and there’s your lovely place gone to hell”. There isn’t the slightest chance of this in Positano. In the first place there is no room. There are about two thousand inhabitants in Positano and there is room for about five hundred visitors, no more. The cliffs are all taken. Except for the half ruinous houses very high up, all space is utilized. And the Positanese invariably refuse to sell. They are curious people.”
–John Steinbeck in his essay Positano